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  • Writer's pictureKim Dudko

Why Businesses Hesitate to Embrace Staff Counselling: Untangling the Knot of Stigma and Cost

In an era where employee well-being takes centre stage, a curious paradox lies in the hesitancy of businesses to embrace professional counselling services for their staff. While studies tout the benefits of such programs, ranging from boosted morale and productivity to reduced absenteeism, many companies remain on the side-lines. This article investigates the complex reasons behind this reluctance, untangling the knot of stigma, cost, and cultural factors that hold businesses back.

The Shadow of Stigma: Mental Health's Un-discussable Elephant

Perhaps the most significant barrier is the persistent stigma surrounding mental health. Businesses often operate in a culture where vulnerability is equated with weakness, making it difficult for employees to seek help and for companies to promote counselling services openly. This stigma can manifest in several ways:

  •  Fear of discrimination: Employees worry about potential career repercussions if they seek help, fearing discrimination or promotion bias.

  •  Confidentiality concerns: Trust in the confidentiality of counselling sessions is crucial yet worries about information leaks to management can act as a deterrent.

  •  Misconceptions about mental health: Viewing mental health problems as personal weaknesses or temporary issues can lead businesses to downplay the need for professional intervention.

Counting the Cost: Balancing Investments with Immediate Returns

Cost concerns also play a significant role. Implementing a comprehensive counselling program requires financial investment, from hiring qualified professionals to managing logistics and data security.

Businesses, especially smaller ones, might need help to justify this cost, particularly when the return on investment (ROI) might not be immediately quantifiable. This short-term perspective overlooks the long-term benefits: reduced healthcare costs, improved employee retention, and enhanced productivity.

Breaking the Barriers: Towards a Proactive Approach

Despite these challenges, there are signs of progress in business. They increasingly recognise the importance of employee well-being, with rising awareness of the link between mental health and workplace performance. Here are some key steps to navigate these challenges:

* De-stigmatise mental health: Promote open conversations about mental health, normalise seeking

help, and emphasise the benefits of counselling through workshops and awareness campaigns.

* Emphasise confidentiality: Ensure robust confidentiality measures are in place and clearly

communicate them to employees.

* Focus on long-term ROI: Invest in comprehensive cost-benefit analyses demonstrating the long-

term financial and productivity gains associated with mental health support.

* Adapt to changing needs: Offer flexible, accessible counselling options, such as online therapy

or employee assistance programs (EAPs), to cater to diverse needs and preferences.

* Cultivate a supportive culture: Foster a work environment that prioritises well-being by

implementing flexible work arrangements, stress management training, and open

communication channels.


Addressing the reluctance towards professional counselling requires a multi-pronged approach. By de-stigmatising mental health, investing strategically, and fostering a supportive culture, businesses can unlock the potential of a happier, healthier, and more productive workforce. As the world of work evolves, prioritising employee well-being is no longer an option but a necessity. By taking the lead in promoting mental health help and support, businesses will find a win-win situation for both their employees and their bottom line.

By Kim Dudko BACP

Kim Dudko has worked at Senior Management and Director level as an HR Professional for over 25 years and has retrained as a Therapeutic Counsellor, which she has been practising over the last four years and has her own business – 3 Shires Therapy ( She has excellent insight into how companies and individuals benefit from looking after their Mental Health, whether as individuals or businesses.

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